Between 1955 and 1960 LEGO products sold in Iceland were manufactured by SIBS Kubbar and sold under that brand name. In 1960 Icelandic law changed allowing for the import of LEGO packaging and until 1977 bricks were sold as LEGO but produced locally.
SIBS is an acronym for the Icelandic Association of Tuberculosis Patients which was was established in the 1930's to aid in the recovery and rehabilitation of people afflicted with this disease. Already manufacturing toys as a means of work experience and re-training, SIBS representatives convinced Godtfred Kirk Christiansen to enter into the partnership that saw LEGO molds shipped to Iceland.
- BrickJournal Issue 17, January 2012, pp 74-75.
- The very odd case of LEGO in Iceland by Gary Istok published on Eurobricks October 20, 2012.