Promotional set

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A promotional set is a set produced for third-party distribution by such companies as Macdonalds or the Daily Mirror Newspaper(UK). Often an adjunct to a Licensed theme to promote a movie or video game (ie: Batman or Mr. Magorium's Big Book) it can also be part of a LEGO theme such as Galidor or Bionicle used to promote the LEGO product line.

Usually the set is not available through regular retail sources making these items popular with collectors. A large number of these sets are sold onboard commercial airlines.


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