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Described as Netflix for LEGO, Pley (formerly Pleygo) is a toy rental business that sends a selection of LEGO sets to subscribers for a fee. When the subscriber wants a new set they return the current set and are sent a new one.


In 2015 the company announcedyah it was starting a new online service called PleyWorld which would combine their rental model with a version of LEGO Ideas.

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