Merlin Entertainments Group

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The Merlin Entertainments Group is a company that operates LEGOLAND and other theme parks around the world.

From a MEG press release (April 2012):

About Merlin Entertainments Group

The leading name in location-based family entertainment, Merlin Entertainments has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s number one and the world’s second-largest visitor attraction operator, Merlin operates 78 attractions, six hotels/two holiday villages in 17 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 44 million visitors worldwide through its iconic global and local brands and the commitment and passion of its managers and more than 16,000 employees. Merlin Entertainment operates the following attractions: SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, Thorpe Park, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, Earth Explorer, Sydney Aquarium, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK, Kelly Tarlton’s Antarctic Encounter Underwater World, Oceanworld Manly and Hamilton Island Wildlife Park. All brands are distinctive, challenging and innovative and have great potential for growth in the future.

Partnership with LEGO

In July 2005, the LEGO group announced that it was selling the parks to Blackstone Capital Partners for US $460 million (375 million euros). The parks are to be operated by Merlin Entertainments Group, a new joint venture between LEGO (with a 30% stake) and Blackstone (with a 70% stake).

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