DUPLO

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Stacked DUPLO bricks with a system brick attached.

In 1969, the DUPLO system went on sale. This was a newly developed system, targeted towards younger children; DUPLO bricks are much larger than LEGO bricks, making them safer for very young children, but the two systems are compatible: LEGO bricks can be fitted neatly onto DUPLO bricks, making the transition to the LEGO system easily made as children outgrow their DUPLO bricks.

Subthemes

Licensed Subthemes

Several DUPLO subthemes have been produced in conjunction with popular children's animated television programs or other corporate entities. Animated characters typically appear in sets based on episodes of the particular series.

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